MBA – Marketing Management
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Students who pursue an MBA in Marketing learn about sales, Marketing sectors, Executive and Leadership management abilities, consumer trends, market strategies, product management, and market research in a variety of businesses.
Program Features
Highlights:
- The two-year M.B.A degree program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
- Updated courseware to keep in step with the changing business landscape.
- Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
- Understand the concepts of management and integrate them with marketing management.
- Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
- Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification
O
utcomes:
- Effectively develop a marketing plan that is cost conservative which also delivers optimum results
- Skilfully identify the target markets and craft communication that talks to them in their language
- Develop effective marketing strategies & integrated marketing campaigns
- Strengthen existing relationships with customers & convert them into brand advocates.
- Give you an edge over the competition and help you create a path for a successful business career
Program Structure
Semester 1
Semester 1
Semester 1
- Management Theory Practice
- Organisational Behaviour
- Marketing Management
- Business Economics
- Financial Accounting & Analysis
- Information Systems for Mangers
Semester 2
Semester 1
Semester 1
- Business Communication
- Essentials of HRM
- Business law
- Strategic Management
- Operational Management
- Decision Science
Semester 3
Semester 3
Semester 3
- Brand Management
- Consumer Behaviour
- Marketing Strategy
- Customer Relationship Management
- Sales Management International marketing
Semester 4
Semester 3
Semester 3
- Services Marketing
- Marketing Research
- Digital Marketing
- Business : Ethics, governance & Risk
- Research methodology
- Project
Career Options
Get an edge over the competition with the right tools and resources, to build a sustainable and profitable business. The program prepares you to take up various roles such as:
Product Manager
Product Manager
Product Manager
Develop Products by conducting market research and gauging the other products in the market. Create production timetable, build marketing strategies and launch new products
Market Research
Product Manager
Product Manager
Assess consumer preferences to decide how to shape, advertise and market their products and services.
Brand Manager
Product Manager
Media Planning & Buying
Plan and execute all communications and media actions across channels, as well as for online and social media.
Media Planning & Buying
Media Planning & Buying
Media Planning & Buying
Meet clients to understand their advertising strategies and illustrate the most effective media combination.
PR Manager
Media Planning & Buying
PR Manager
Create and Maintain a favorable public image of the organization, by communicating accomplishments and other related news.
Eligibility & Program Fee
- Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level. OR
- Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.
Students can choose from two lecture delivery modes: Pro & Prime
# Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
※ Prime: The Prime delivery mode allows students to view recorded lectures ※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
Note: To get a detailed understanding of the fee structure, contact a student counsellor.
- Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Now avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
