MBA – Retail Management
The process of assisting consumers in obtaining desired products from retail outlets for personal use is referred to as retail management. It entails all of the processes necessary to entice customers inside the store and meet their purchasing desires. Retail management saves time and guarantees that customers can find what they want quickly and go home happy.
PROGRAM FEATURES
Highlights:
- The two-year M.B.A degree program enables you to integrate concepts of general management with the principles of retail management
- Learn the fundamentals of business management with a special focus on retail management
- Identify various activities involved in the retail sector
- Recognise the integral role of logistics and supply chain management and the importance of governance along with the risk in the organised retail sector
- The program helps you understand the financial and cost implications in the retail sector
- Implement decisions pertaining to store location and its design
- Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification
Outcomes:
- Identify issues and devise solutions in the retail management sector
- Be adept in planning, evaluating, building and selecting channels for retail distribution
- Effectively manage channels for retail and build retail marketing strategies
- Understand the management of shops or big malls and the intricacies involved in their day to day activities
- Develop a marketing plan for new or existing products or services by integrating marketing concepts, strategies, research, and distribution principles for retail.
- Manage retail store operations and inventory systems
Program Structure
Semester 1
Semester 1
Semester 1
- Management Theory Practice
- Organisational Behaviour
- Marketing Management
- Business Economics
- Financial Accounting & Analysis
- Information Systems for Mangers
Semester 2
Semester 1
Semester 1
- Business Communication
- Essentials of HRM
- Business law
- Strategic Management
- Operational Management
- Decision Science
Semester 3
Semester 3
Semester 3
- Introduction to Retail
- Consumer behaviour
- Merchandising Management
- Sales Management
- Retail Store Design and Location
- Retail store operation and inventory Management
Semester 4
Semester 3
Semester 3
- Global Retailing
- International Logistics & Supply Chain Management
- Marketing Research
- Business : Ethics, governance & Risk
- Research methodology
- Project
Career Options
Get an edge over the competition with the right tools and resources to build a successful venture and sustain its growth. The program prepares you to take up various roles such as:
Retail Manager
Merchandising Manager
Merchandising Manager
Manage statistical and financial records, as well as dealing with customer queries and grievances. Plus, supervising pricing and stock holdings along with maxmising profitability and achieving sales targets,
Merchandising Manager
Merchandising Manager
Merchandising Manager
Coordinate and connect with company buyers to purchase the right items to complete the store’s inventory.
Store Manager
Merchandising Manager
Display Specialist
Schedule and assign employee rosters and manage store staff recruitment, selection, orientation, and training.
Display Specialist
Retail Operations Manager
Display Specialist
Effectively execute design decisions and create compelling presentations of the merchandise which will engage customers and boost sales.
Retail Operations Manager
Retail Operations Manager
Retail Operations Manager
Streamline process across stores and ensure that the store is well staffed and stocked.
Eligibility & Program Fee
- Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
OR
- Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.
Students can choose from two lecture delivery modes: Pro & Prime
# Pro : The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
※ Prime: The Prime delivery mode allows students to view recorded lectures ※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
Note: To get a detailed understanding of the fee structure, contact a student counsellor.
- Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration The above-mentioned fee structure is subject to change at the discretion of the University.
- Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Now avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
