Diploma in Marketing Management
Duration: 1 Year
Program Features
Highlights:
- The one-year Diploma in Marketing Management provides an understanding of the key concepts and terminology used in marketing.
- Understand the role and function of marketing within organisations.
- Explore the factors that influence consumer behaviour, organisational behaviour & sales management
Outcomes:
- Effectively devise an integrated & cost-effective marketing plan.
- Effectively monitor, measure and adapt the marketing plan for continuous improvement.
Program Structure
Semester 1
Subjects
- Management Theory Practice
- Organisational Behaviour
- Marketing Management
- Business Economics
- Financial Accounting & Analysis
- Information Systems for Mangers
Semester 2
Subjects
- Digital Marketing
- Consumer Behaviour
- Sales Management
- Marketing Strategy
- Marketing Research
- Business Law
Career Options
Get an edge over the competition with the right tools and resources, to forge a successful marketing career. The program prepares you to take up various roles such as:
Product Manager
Product Manager
Product Manager
Develop products by conducting market research and gauging the other products in the marker. Create a production timetable, build marketing strategies and launch new product
Market Research
Product Manager
Product Manager
Assess consumer preferences to decide how to shape, advertise, and market their products and services.
Brand Manager
Product Manager
Brand Manager
Plan and execute communications and media actions across channels, as well as for online and social media
Eligibility & Program Fee
- Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognized by AIU
OR
- H.S.C plus 2 years of work experience
OR
- S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience
Students can choose from two lecture delivery modes: Pro & Prime
# Pro :The Pro mode allows students to access live-interactive lectures as well as view recorded lectures
※ Prime: The Prime delivery mode allows students to view recorded lectures
※ Prime+ : The Prime+ mode allows students to choose access for live-interactive lectures of their choice.
Note: To get a detailed understanding of the fee structure, contact a student counsellor.
- Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- The University offers special incentives to our armed forces with a 20% concession on the program fee.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Now avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra
